Product development and Design

Ipeks puts the customer at the heart, completing the product development cycle with the product feedback, giving the end user a voice.

The creation of the new collection of the top selling items are pulled out of the system from the previous seasons. In addition, the product team provide the briefing of the new trends and themes from the latest runways. When creating a new collection, top selling items of the previous seasons are pulled out of the system, and the production team gathers information about the new trends and themes from the latest runways.

In-house and overseas design teams work together and create two main and two transition transitional collections every year.